Welcome to my design journey

Ideas that drive innovation through curiosity

This is an exploration of design, AI, research, and accessibility — shaped by my experiences, observations, and lessons from experimentation. With over 15 years in the digital space, I share in-depth insights, real-world applications, and free templates, along with the tools I use to get the job done as a Strategic Design Leader.

  • Calibrated Questions: FBI Tactics for UX Design[2/3]

    Calibrated Questions: FBI Tactics for UX Design[2/3]

    Imagine having a tool that could transform your user research, streamline stakeholder meetings, and uncover hidden design opportunities. Enter “calibrated questions,” a technique borrowed from FBI negotiators that’s revolutionising UX design processes. Calibrated questions are carefully crafted, open-ended queries designed to gather rich information and subtly guide conversations.