Welcome to my design journey

Ideas that drive innovation through curiosity

This is an exploration of design, AI, research, and accessibility — shaped by my experiences, observations, and lessons from experimentation. With over 15 years in the digital space, I share in-depth insights, real-world applications, and free templates, along with the tools I use to get the job done as a Strategic Design Leader.

  • 7 Steps to better AI prompts

    7 Steps to better AI prompts

    In today’s rapidly evolving design landscape, the intersection of UX design and artificial intelligence (AI) presents unprecedented opportunities for innovation. As AI tools become integral to our design workflows, mastering the art and science of prompt engineering emerges as a crucial skill for UX professionals. This guide explores proven strategies for crafting effective AI prompts,…

  • Labelling Emotions: FBI Tactics for UX Design[3/3]

    Labelling Emotions: FBI Tactics for UX Design[3/3]

    Picture this: You’re in the middle of a heated design critique. Stakeholders are frustrated, team members are defensive, and the atmosphere is thick with unspoken tension. You can feel the project teetering on the brink of disaster. Now, imagine having the ability to cut through that tension, acknowledge the underlying emotions, and steer the conversation…

  • The Power of Mirroring: FBI Tactics for UX Design[1/3]

    The Power of Mirroring: FBI Tactics for UX Design[1/3]

    Unlock the power of mirroring, an FBI negotiation technique that can revolutionise your UX design process. Discover how subtly echoing users’ language can uncover hidden needs and create more intuitive interfaces. This article explores the application of mirroring in user interviews, usability testing, and stakeholder meetings. Learn how this simple yet powerful technique from high-stakes…