Ideas that drive innovation through curiosity
This is where design, AI, accessibility, and experimentation blend. I share practical tools, hands-on projects, and lessons from 16+ years leading UX, accessibility, and research across industries, teams, and platforms.
Whether you’re shaping product strategy or scaling a design team, you’ll find sharp insights and practical tools to support high-performing teams while driving business and customer value.
Latest Blogs
I write about UX Design, AI, research, and accessibility, shaped by my experiences, observations, and lessons from experimentation.
Free Tools
Here you’ll find a collection of free tools, templates, and resources designed to make your work easier and more efficient. Whether you’re a designer, developer, or simply someone looking to streamline your workflow, these resources are here to help.
FAQs
What exactly does a Strategic Design Leader do all day?
A mix of strategy, storytelling, mentoring, and making sure design aligns with business goals. Some days I’m deep in research and workshops; other days I’m presenting to stakeholders or unblocking my team. Always advocating for the user, whether it’s influencing product decisions or guiding design outcomes.
What’s the one UX myth you wish would disappear?
That UX is just about making things “look pretty.”
Good UX is strategic, it solves real problems, drives business outcomes, and is grounded in research, data, and human behaviour.
What’s your stance on AI in design?
AI isn’t replacing designers, it’s elevating them. It’s a powerful co-pilot when used thoughtfully. I use it daily to prototype faster, write smarter, and explore innovative solutions.
