About me
A passionate design leader with a focus on creating impactful digital experiences that balance user needs with business goals.
60+
16+
Years UX Design Experience
Website & mobile apps delivered
My Journey
I've held multiple roles in my career:
IT Technician
Web Developer
Project Manager
UX Design Specialist & Strategic Leader
Read how these previous roles elevate my work and collaboration.
Tools
Skills
My Leadership Philosophy
I believe in empowering teams through mentorship, creating safe spaces for innovation, and aligning design decisions with measurable business outcomes. My approach combines strategic thinking with hands-on design expertise.
Clear decision-making and strong ownership drive impact. I empower teams to take responsibility for their work, driving impactful solutions, such as inclusive design, data-driven experiences & research, that benefit both users and business goals.
Accountability & Ownership
Fun, Yet Purposeful
I create an environment where innovation thrives by balancing creativity with strategic execution. A culture of curiosity and play leads to breakthrough ideas and engaged teams, without compromising on business objectives.
Continuous Learning
Design leadership is about staying ahead of change. I actively seek out emerging trends, challenge assumptions, and foster a growth mindset within my teams. Knowledge is only valuable when applied to create real-world impact.
Want more?
Esse Spadavecchia
Head of Design
Recommendation
★★★★★
I had the absolute pleasure of working with Roslyn at Vodafone (TPG Group), where she led the UX, Research, and Accessibility functions within our team. Roslyn is, without a doubt, one of the best leaders, practitioners, and colleagues I’ve ever worked with. She brings an exceptional mix of strategic thinking, hands-on expertise, and a deep passion for human-centered design in digital environments. Her ability to balance high-level vision with the realities of execution is unmatched, and she consistently delivered high-value outcomes that helped the business achieve its goals.
Beyond her exceptional skill set, Roslyn is a dedicated, hardworking, and inspiring leader. She was instrumental in driving major transformation programmes, mentoring her team, and fostering a culture of excellence. Her diligence, expertise, and ability to navigate complexity made her an invaluable asset to our team, and I deeply valued her input and guidance. If given the chance, I would hire Roslyn again in a heartbeat - any organisation would be incredibly fortunate to have her.
