About me

A passionate design leader with a focus on creating impactful digital experiences that balance user needs with business goals.

60+

16+

Years UX Design Experience

Website & mobile apps delivered

Diagram showing Roslyn's years of experience in multiple roles
Diagram showing Roslyn's years of experience in multiple roles

My Journey

I've held multiple roles in my career:

  • IT Technician

  • Web Developer

  • Project Manager

  • UX Design Specialist & Strategic Leader


Read how these previous roles elevate my work and collaboration.

Tools

Skills

User Zoom for Customer Research
User Zoom for Customer Research
Miro for online collaboration
Miro for online collaboration
Figma for UI design & prototyping
Figma for UI design & prototyping
AI for learning and creating
AI for learning and creating
Jira for project management
Jira for project management
Google analytics for data analysis
Google analytics for data analysis
Confluence for team workspace
Confluence for team workspace
Google Studio for data presentation
Google Studio for data presentation

My Leadership Philosophy

I believe in empowering teams through mentorship, creating safe spaces for innovation, and aligning design decisions with measurable business outcomes. My approach combines strategic thinking with hands-on design expertise.

Clear decision-making and strong ownership drive impact. I empower teams to take responsibility for their work, driving impactful solutions, such as inclusive design, data-driven experiences & research, that benefit both users and business goals.

Accountability & Ownership

Two people sitting at a desk in a office high-five over a successful UX milestone
Two people sitting at a desk in a office high-five over a successful UX milestone
A toy action figurine package with UX accessories with the title "Strategic Design Leader".
A toy action figurine package with UX accessories with the title "Strategic Design Leader".

Fun, Yet Purposeful

I create an environment where innovation thrives by balancing creativity with strategic execution. A culture of curiosity and play leads to breakthrough ideas and engaged teams, without compromising on business objectives.

Continuous Learning

A man at a desk reading a design book. There is a laptop, plant, note book and pad on the desk. Icons on the wall
A man at a desk reading a design book. There is a laptop, plant, note book and pad on the desk. Icons on the wall

Design leadership is about staying ahead of change. I actively seek out emerging trends, challenge assumptions, and foster a growth mindset within my teams. Knowledge is only valuable when applied to create real-world impact.

Want more?

See how I lead and deliver impactful design in My Work, or dive into my insights on AI, research, and accessibility in the Blog.

Esse Spadavecchia
Head of Design

LinkedIn Recommendation ★★★★★

I had the absolute pleasure of working with Roslyn at Vodafone (TPG Group), where she led the UX, Research, and Accessibility functions within our team. Roslyn is, without a doubt, one of the best leaders, practitioners, and colleagues I’ve ever worked with. She brings an exceptional mix of strategic thinking, hands-on expertise, and a deep passion for human-centered design in digital environments. Her ability to balance high-level vision with the realities of execution is unmatched, and she consistently delivered high-value outcomes that helped the business achieve its goals.

Beyond her exceptional skill set, Roslyn is a dedicated, hardworking, and inspiring leader. She was instrumental in driving major transformation programmes, mentoring her team, and fostering a culture of excellence. Her diligence, expertise, and ability to navigate complexity made her an invaluable asset to our team, and I deeply valued her input and guidance. If given the chance, I would hire Roslyn again in a heartbeat - any organisation would be incredibly fortunate to have her.

woman holding silver iPhone 6

Let's connect

Have a question, ideas, or just want to chat.

A cartoon representation of a woman {me} with long brown hair and a black top
A cartoon representation of a woman {me} with long brown hair and a black top