Accessibility Leadership

With over 4.4 million Australians identifying as having a disability and that number is set to grow, accessibility is a strategic priority. Here's how I led accessibility transformation at TPG Telecom through cross-functional initiatives, innovation, and measurable results.

Accessibility Roadmap Strategy

Problem

Despite the growing need for inclusive digital experiences, accessibility had not been consistently embedded across TPG’s platforms and workflows.

Challenges included

Regulatory pressure: WCAG 2.2 compliance mandated by TCP Code
Operational gaps: Inconsistent knowledge and integration across teams
Missed opportunity: 1 in 5 Australians experience some form of impairment
Reputation risk: Lack of a unified approach impacted user experience and brand trust

Solution

To address these challenges, I led the creation of a 3-year Digital Accessibility Roadmap, engaging stakeholders from Leadership to Development teams.

Key components of the roadmap include:

Strategic alignment: Across executive, product, legal, and delivery teams
Four pillars:
- Strategy & Governance
- Education & Integration
- Operational Integration
- Monitoring & Reporting
Clear deliverables: Timelines, budget planning, and resourcing guidance
Practical enablement: Best practices, role specific training guidance, accessibility testing tools.

Impact

The roadmap turned accessibility from an abstract goal into an actionable, measurable, and cross-functional priority.

Business Impact:

Creation of Accessibility OKRs into delivery teams
Improved SEO and discoverability
Position TPG as a leader in digital inclusion
Opened up access to an underserved market segment

User Impact:

Better experiences for all customers, especially the 4.4M+ Australians with disabilities
A more inclusive, equitable digital experience

Transforming accessibility from a compliance obligation into a measurable, cross-functional strategy that drives better experiences for all users.

Monitoring with Purpose

Led the setup & onboarding of a company-wide Accessibility Monitoring Program using Deque’s Axe Monitor a cloud-based platform for real-time automated scanning.

This initiative was a critical step in TPG’s compliance with WCAG 2.2 and the Telecommunications Consumer Protections (TCP) Code, turning accessibility into a measurable part of our digital transformation.

Length: 6+ mths

Role: Led setup & onboarding

Impact: Compliance Uplift

Growing Accessibility through connection

Founded and scaled TPG Telecom’s Accessibility Guild from a small grassroots group of 4 in 2022 to a thriving community of 12+ active members across 7 departments, united by a shared commitment to inclusive customer experiences.

Championed and delivered 10 successful accessibility initiatives, including resource toolkits, accessibility user stories, audits, training sessions, and inclusive design reviews.