Real strategies for design, research, AI, and accessibility


This blog is for designers, researchers, and digital innovators who want real strategies that have been tried, tested, and iterated. From design and AI to accessibility and research, I share insights, free templates, and practical tools shaped by over 25 years of hands-on experience. If you’re looking for proven approaches, not theories and fluff, this is the place for you.

  • 7 Steps to better AI prompts

    7 Steps to better AI prompts

    In today’s rapidly evolving design landscape, the intersection of UX design and artificial intelligence (AI) presents unprecedented opportunities for innovation. As AI tools become integral to our design workflows, mastering the art and science of prompt engineering emerges as a…

  • Labelling Emotions: FBI Tactics for UX Design[3/3]

    Labelling Emotions: FBI Tactics for UX Design[3/3]

    Picture this: You’re in the middle of a heated design critique. Stakeholders are frustrated, team members are defensive, and the atmosphere is thick with unspoken tension. You can feel the project teetering on the brink of disaster. Now, imagine having…

  • The Power of Mirroring: FBI Tactics for UX Design[1/3]

    The Power of Mirroring: FBI Tactics for UX Design[1/3]

    Unlock the power of mirroring, an FBI negotiation technique that can revolutionise your UX design process. Discover how subtly echoing users’ language can uncover hidden needs and create more intuitive interfaces. This article explores the application of mirroring in user…