Real strategies for design, research, AI, and accessibility


This blog is for designers, researchers, and digital innovators who want real strategies that have been tried, tested, and iterated. From design and AI to accessibility and research, I share insights, free templates, and practical tools shaped by over 25 years of hands-on experience. If you’re looking for proven approaches, not theories and fluff, this is the place for you.

  • Calibrated Questions: FBI Tactics for UX Design[2/3]

    Calibrated Questions: FBI Tactics for UX Design[2/3]

    Imagine having a tool that could transform your user research, streamline stakeholder meetings, and uncover hidden design opportunities. Enter “calibrated questions,” a technique borrowed from FBI negotiators that’s revolutionising UX design processes. Calibrated questions are carefully crafted, open-ended queries designed…